Logo Design & Brand Identity for Service Businesses
Your logo is the foundation everything else gets built on. We design it, then we're the shop that puts it on your trucks, your signs, and your building.
Most quotes go back the same or next business day. No deposit to get a number.
Your logo is the thing customers actually remember. It's on the truck that parks in their driveway, the yard sign at the end of it, and the invoice that shows up afterward. Get it right and every one of those touchpoints reinforces the last one.
Most logos, though, are designed on a screen and never tested anywhere else. The problems only surface later, when it goes on a vehicle: type too thin to read from a lane away, colors that can't be matched in vinyl, a mark that falls apart the moment it's cut down to fit a truck door.
We come at it from the other direction. We design graphics for a living and install them ourselves, so every logo we build gets checked in the places it actually has to survive, a vehicle door at forty miles an hour, a yard sign seen from the road, a storefront window, a business card.
The work runs from a full identity for a business starting from scratch to a cleanup pass on a mark that mostly works but doesn't hold up in application. Either way you own the files afterward. Vector artwork in the formats a printer, an embroiderer, or any other shop will actually ask you for.
Branding is priced per project, not by the hour. We scope what you actually need, quote a fixed number, and that's the number.
What You Get With Logos & Branding
The details that decide whether the finished job still looks right years from now, not just on install day.
Priced Per Project
You get a fixed project price up front based on scope, not an open-ended hourly rate that drifts as revisions pile up.
Designed to Survive Application
Every mark is checked at vehicle scale, sign scale, and small-format scale before it's finalized. Legibility on a moving truck is a design requirement, not an afterthought.
Full File Handoff
You receive vector source files plus the raster and single-color versions printers, embroiderers, and sign shops ask for. The files are yours.
Brand Refresh or Ground-Up
We'll modernize a logo you've outgrown while keeping the equity you've built, or build a full identity from nothing if you're just starting.
Color Built for Print & Vinyl
Brand colors are specified so they can actually be reproduced in vinyl and ink, not just on a backlit screen.
One Shop, End to End
The same team that designs the mark installs it on your trucks and signage. Nothing gets lost in a handoff between vendors.
Industries We Work With
Once the Logo Is Ready, We Put It on Everything
This is the part most design shops can't finish. A designer hands you files and wishes you luck. We hand you files and then install them, so the mark on your truck, your trailer, your yard sign, and your front window all came out of the same shop and actually match.
Vehicle Wraps & Fleet Graphics
Full wraps, partial wraps, and fleet-wide programs built from your new brand standard.
Vehicle wraps →Decals & Spot Graphics
Door logos, tailgate graphics, and window lettering when a full wrap isn't the budget yet.
Decal packages →Signs, Banners & Yard Signs
Job-site and yard signage, event banners, and trade-show displays in the same colors and type.
Signs & banners →Storefront & Interior Graphics
Window graphics, lobby walls, and branded interior environments that match the trucks outside.
Window & wall graphics →Apparel, Print & Anything Else
We don't print shirts or business cards ourselves, but you get the exact files your embroiderer or printer needs, in the formats they ask for, so nothing gets rebuilt from a screenshot.
A Written Brand Standard
Color values, type, spacing, and minimum sizes documented, so anyone you hire later reproduces it correctly instead of guessing.
Scoped, Quoted, Then Built
Every branding engagement is priced as a project, so you know the number before the work starts.
Scope Call
What the business does, who it's for, where the brand has to show up, and what already exists. Twenty minutes, no charge.
Fixed Project Quote
A written scope and one fixed price covering deliverables and defined revision rounds. No hourly meter running.
Design & Application Test
Concepts developed, then checked at truck-door, yard-sign, and business-card scale before anything is called final.
File Handoff
Every format you'll be asked for, delivered and owned by you. Ready for wraps, signage, apparel, and print.
Branding is priced per project. Ask for a scope call and you'll get a fixed number before any design work begins.
Common Questions
How much does a logo or branding project cost?
It's priced per project and depends on scope, a single logo refresh and a full identity system are very different jobs. Tell us what you need and we'll scope it and quote a fixed project price before any work starts.
Do I own the logo files when we're finished?
Yes. You receive the vector source files along with the raster and single-color variations, and they're yours to use with any printer, embroiderer, or shop you like.
Can you refresh our existing logo instead of starting over?
Often that's the better call, especially if customers already recognize your mark. We can clean up the artwork, fix the parts that don't reproduce well, and modernize it without throwing away the recognition you've built.
What file formats do I get?
Vector files for print and large-format production, plus web-ready raster versions and single-color and reversed variations for embroidery, etching, and one-color applications.
How many revision rounds are included?
Revision rounds are defined in the project quote so expectations are clear on both sides before we start.
Do I have to get my vehicles wrapped by you to have you do branding?
No. Branding is a standalone service. That said, a lot of clients do both, and it's simpler when the person designing the mark is also the one putting it on the truck.
Serving North Alabama from Madison
Our shop is in Madison, and we work across the Tennessee Valley. If you're in one of these cities, start here.